Google supplies some wonderful resources for insurance agency entrepreneurs, most of which are totally free. Google Webmaster Instruments: This is a deal of valuable complex equipment, such as HTML Improvements and Fetch as Google. There are two Webmaster equipment which company marketers ought to find quite beneficial, and could be unfamiliar to most brokers. They are outlined under as #eight and #9.eight. Google Cellular Welcoming Examination: Is your insurance policies company website cellular friendly? How does it look on an Android? Are there any cell connected issues with the internet site? Use this free of charge resource and find out.
nine. Google Website page Pace Insights: All internet sites can improve their load speed, from compression to coding. This fast resource will produce a number of ideas to improve your website velocity.ten. Google+ Enterprise Website page: It truly is totally free, fairly easy to produce, owned by Google, and your Google My Company listing will website link to this website page.I might be reticent if I didn't mention Google's leading insurance policies company marketing instrument - YouTube. YouTube, owned by Google since November, 2006, offers businesses a outstanding system to share recorded webinars, executive briefings, videos, and whiteboard videos.Insurance agents and brokers missing the time, equipment or staffing to complete their advertising ambitions can contemplate outsourcing their initiatives to a proficient insurance policies agency marketing organization.
Effective insurance agency search engine optimization can help drive traffic to your website, generate inbound leads, and increase the health and credibility of your insurance website. Let's review these top 10 tips when it comes to improving your insurance agency search engine optimization.
Know Your Keyword Phrases
Keywords, which are technically keyword phrases, are short three to five word phrases your prospects might use when looking for insurance products and services. For example, Ohio business insurance, Charlotte employee benefits, and New Jersey truck insurance, are all keyword phrases potentially applicable to your agency. To create a list of these phrases, there are many free tools and techniques your agency can use. For example, Google AdWords and Keyword Planner will help you determine the number of searches, by phrase, for your preferred keyword phrases. It will also recommend similar phrases for you to consider. There are many other free and paid tools, including Moz Keyword Explorer and SEOBook Keyword Tool.
Review Other Insurance Agency Websites
Many agencies and brokers don't do a great job with insurance search engine optimization (insurance SEO). That said, it can be still helpful to investigate other insurance agency websites to see if your agency can glean keyword phrase ideas. To do this, simply navigate to another agency website in your state and View Page Source, and search (Ctrl F) for meta. Or you can install a free tool bar from Moz or SEOBook to make this process simpler.
Social Bookmarking and Google URL Submission
Once your agency has optimized your website for SEO, make sure you submit any unranked pages to Google using the Google Webmaster Tool - Submit URL. And it goes without saying, that every agency should have Google Analytics loaded on their website, to track general traffic, traffic patterns, search engine referrals, and social media referrals to their website.seo agency tools